Les difficultés à faire adopter les blogs dans le monde de l'entreprise

Via CraoWiki. L'article Blogging Business de Jack Schofield pour The Guardian pointe vers les difficultés d'implanter et de développer les blogs dans le domaine de l'entreprise et plus largement le monde des affaires avec 4 raisons principales, selon lui :

"I can think of four obvious reasons why businesses have not adopted blogging.
- First, most organisations have already adopted expensive knowledge management tools, such as Lotus Notes, and don't need to consider cheap alternatives.
- Second, most organisations are blogging away like crazy behind their firewalls, but keeping it secret.
- Third, people are suffering either from ignorance or a terrible failure of imagination.
- Fourth, everyone loves the idea but nobody ever finds the time."