"- Built readership for the website
- Created buzz about the paper
- Spoke to a niche audience without alienating the broader readership
- Expanded audience beyond circulation (or viewing) area
- Created a feedback loop that brought him more sources and tips
- Lured readers to the print product
- Connected with a younger demographic
- Allowed him to try a different writing style and develop more consistent writing habits."
Voilà de quoi convaincre quelques quotidiens francophones de se convertir aux blogs rapidement !