Ross Mayfield lance un bon coup de pied dans la fourmilière avec l'article The Ants are blogging s'appuyant sur des propos de Steven Johnson extraits de son ouvrage Emergence: The Connected Lives of Ants, Brains, Cities, and Software :
"...To me, when you're talking about emergent democracy in the online world, the equivalent of the ant is not the individual human, it's the software. The atoms of human action are indeed incredibly sophisticated ones, but the atoms of software that enables those actions to connect in new ways are much simpler...
Et Ross Mayfield d'ajouter : "Perhaps its because blogging software is simple, emphasizing content over form, that such complex and powerful use emerges."
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