@ Le blog au coeur du monde des affaires et de la relation au blogueur-consommateur
Via Roland Tanglao, repérage de ce billet de Commoncraft : The Economist: Blogging, to the Horror of Some, is Trying to go Commercial qui pointe vers cet article du 14 août de The Economist : Golden blogs: Blogging, to the horror of some, is trying to go commercial.
Commentaire de Commoncraft :
"I believe that the true value of weblogs to business is rooted in the competitive advantage that comes with connecting to customers in a genuine and personal manner.
My belief is not based on technology. I think that any business that can help their customers feel a personal connection to the business and build trust through that connection, will generally be more successful than businesses who ignore the opportunity."